Eudon Choi produces a pleasant collection that is a continuation of his signature girl-meets-boy theme by combining sporty details and modern feminine tailoring.
Just one year ago, Eudon Choi won the Vauxhall Fashion Scout Merit award for his collection of brilliantly conceptualized pieces, which repackaged the idea of menswear for women. Now that he’s on the scene as a new favourite for the experimental chic, fans were eagerly awaiting the surprises he had in store for spring/summer 2012. For his fourth collection, Choi introduced elegance to the sport set by reworking retro sportswear details into his signature modern menswear-inspired silhouettes. We were instantly impressed by a parade of playful proportions, details and texture.
Tailoring for this collection remained structured yet surprisingly feminine with bold floor-sweeping palazzo pants paired with free-flowing metallic jerseys. Knee-length dresses were accented with the letterman jacket in mind and adorned with bold stripes and snaps. But this athletic concept is propelled into an Orwellian future by keeping the lines clean and simple. There were modernist strokes of colour on silk skirts and tops. We can’t wait to get our hands on the sexy leather bombers, ranging in colour from rich brown to black to prize-winning gold. What better way to finish off these sporty statement pieces than with an oversized classic satchel by Jas MB. Choi’s partnership with Cutler & Gross topped off the retro vibe with 60s mod oversized sunglasses that we’re sure will be seen on all the fashionistas next season.