Fiat and Gucci presented a collection of 5 short films starring the 500 by Gucci as seen through the eyes of some of the most visionary creatives in the world of fashion and film. Gucci’ s Creative Director Frida Giannini and Fiat invited Jefferson Hack (Editor-in-Chief of Dazed & Confused and AnOther Magazine), Chris Sweeney (Film Director for NOWNESS), Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani’s (Editor-in-Chief of Vogue Italy) son and photographer Francesco Carrozzini, and Alexi Tan (Film Director) to produce short films with FIAT 500 by Gucci as the inspiration.

The films were screened for the first time at the Independent Ideas headquarters in Milan, and hosted by Lapo Elkann. A special 500 by Gucci drive-in was installed in the venue where attendees viewed the screening while comfortably being seated in the Fiat 500C by Gucci.

Unveiled in February 2011 the Fiat 500 by Gucci is a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.

—THE FILMS—

Purple presents “Papillon Polaroid” a film by Olivier Zahm, co-founder of the French fashion and culture magazine Purple.
“Papillon Polaroid”, featuring Betony Vernon, is set at the Museo Casa Mollino, Torino, former home and now museum dedicated to Italian designer and architect, Carlo Mollino. This film would create a poetic combination of three pillars of Italian design: Fiat, Gucci, and Mollino.

Dazed & Confused presents “The Race” a film by Will Davidson, a NY-based photographer and director.
The Fiat 500 by Gucci, an exhilarating embodiment of Italian spirit stars in The Race – a short film exclusive to Dazed directed by fashion photographer Will Davidson.

NOWNESS presents “Assembly line” a film by hot, new British director Chris Sweeney.
Chris Sweeney’s film for the 500 by Gucci fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way.

Vogue presents “Reverse to Perfection” a film by photographer Francesco Carrozzini.
Luxury restores order with the Fiat 500 by Gucci.

“Divergence” a film by “new generation” Chinese director Alexi Tan.
Two lovers are having a secret affair. They long to be together and at the same time they know they shouldn’t be. Just like their passionate encounters, their one of a kind cars, two Fiat 500 By Gucci also reflect the state of their relationship, moving fast apart but always finding a way to come back. She decides to leave once and for all, he makes the chase… will they return to one another one more time?

Watch the complete movies, 500bygucci.com/shortvideos